One of the largest determining factors to your website’s ranking success on a Search Engine such as Google, Bing, or Yahoo! is a matter of links. The act of getting links from different websites to point to your own is known as link building, and in some industries it can be seen as an art when done correctly. In short, the more relevant links you have, the better, however there are many links you have to watch out for as well.
What is a “Great Link” when Link Building?
The ideal link that you would like pointing to your website is typically unpaid, from an industry-relative website that has a good PageRank. To offer another example, check out this article that includes a link pointing back to our website. This would be your ideal link, and as a business owner or marketer, you want to keep an eye out for various opportunities like this so that you are optimizing your company’s potential on the Internet.
Ways to Get Links like your own Link Building Service
Along with creating great content for people that will share it with others, there are a plethora of different outlets that can give you a healthy link. The most industrious way for any company is to find complimentary companies associated with you, that you are certified with, or is maybe an industry educational resource that you contribute to. Whatever the connection, it never hurts to simply call someone and see if they can put a link on their website that points back to your website.
Another great resource for links can be directories at times, but unfortunately the weight of these links has been diminishing, and half the time the link is not seen by Google because it is in an https (not http) website, which hides all information through security protocols. The best directory link you could get for your company is hands-down the link from Google +, but it is best to check out our blog on it first to make sure you have created the link correctly.
What are Bad Links?
The “bad link” is a very lengthy discussion, but in short:
NEVER link back to someone else’s website that has already given you a link, and if you do, make sure you put a “NoFollow” into the link (if you don’t know how to add a NoFollow into a link, have a local search engine optimization company do it for you).
NEVER PAY for a link.
You can read a more in-depth explanation from Google here, specifically the “link schemes” that they mention
Link building for your website is an art that can take a while to master, but once you do, you will notice that your website’s presence dominates the competition. If you want to discuss different link building strategies further, feel free to contact us at 480-207-5155, and we would love to help in any way that we can!