Optimizing a website can get extremely costly when hiring an SEO company, and does not fit into everyone’s budget. For those that want to roll up their sleeves and do their own website optimization, these five things are a great foundation to building a well-optimized website.
Content is the King of Website Optimization
The one thing you have to always remember about having an efficient website is to always create high-quality and unique content. Last year the Hummingbird update went into effect, and the overall impact made it one of the largest Google updates in 10 years. The one thing that this massive overhaul put in place was a system that focuses on the actual verbiage of your website than anything else. If a page on your website has less than 250-300 words, it is highly unlikely that Google will even recognize the page. If you can’t write well, you can find a multitude of sites such as iWriter.com where freelance writers can help you generate content for about $10 to $15 per 300-500 words.
NAP stands for name, address, and phone number, and it needs to be on every page of your website. The best way to make this happen is to put it in the footer of your webpage, so it automatically generates this information without having to manually enter it everywhere.
Caution: If you change your phone number or address, you need to make sure that you change directory listings accordingly as well.
The Title tag of your website can be seen here:
Think of this as the main subject of the webpage, it is a 50-60 character synopsis of what you should expect to find.
Heading tags can best be thought of as the various titles and subtitles of a page. It’s crucial to have them because it is one of the best indicators for a Google Spider (or Google Bot) to understand what is on the page aside from the title tag.
Meta tags look like this:
If you create meta tags that include ideal keywords and summarize the page, it is very likely someone is going to click on your website in the search engine results page (SERP)
Everyone loves pictures. They help break up the monotony of text, and as cliché as it is, a picture can be worth a thousand words. Beyond having a great image, you can edit the alt text of your image once you upload it into your website. The alt text doesn’t actually show up to the user, but it does show up to the Google Spiders, and is another great way to help your website rank for specific keywords, as long as you aren’t KEYWORD STUFFING.